As Creative Director, I led the environmental branding to help bring this brand new, downtown Denver startup headquarters to life.
A mentor once told me “money isn’t everything, but it begets opportunity.” With this project, I recognize we wouldn’t have been able to do anywhere close to what we accomplished without the proper funding. Yeah, it can be creatively inspiring to work within tight budget constraints. But man, when you’ve got a big budget, that can be extremely creatively empowering!
There were a number of highlights throughout this environmental branding project:
Environmental Branding, Interior Design, Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy
This full project took years and was a full-team effort. Thanks to the full GoSpotCheck team, notably Strategic Operations and Design.
Shoutout to Naomi Paskowitz for illustration and art direction.
Architecture: Tryba Architects
Interior Design: Pear Workplace Solutions
Environmental Design & Fabrication: 3didentity
Hand-Painted Signage: Atlas Sign Co.
Environmental Photography: James Florio
Vinyl: Ink Monstr and Midnight Visuals
Murals: Scott Listfield and Scot Lefavor
Having helped grow the company from less than 10 people to over 100, I took the GoSpotCheck brand seriously. As Creative Director, I led the brand's final refresh, setting the brand up for success and eventual acquisition.
I led the creative direction for this high-end video case study for a software startup, GoSpotCheck, featuring medical industry giant, Medtronic.