Small Budget, Big Video

When GoSpotCheck was entering the medical field, my internal marketing team was tasked with creating a new case study using a flagship customer, Medtronic. We met the customer at their location for a 2-day shoot for both a video testimonial and photographic assets. I led art direction, and managed budget + resources.

Biggest lesson learned? Small budgets aren’t a dealbreaker. We used our customers and internal staff for modeling. We partnered with trusted vendors on video and photography. We shot on-location with the customer, for free. All in all, I learned that sometimes a small budget can be just the constraint needed for creative, quality work.

Please note: everything in this shoot was fake; no real humans were actually being operated on :)

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