I led the creative direction for this high-end video case study for a software startup, GoSpotCheck, featuring medical industry giant, Medtronic.
When GoSpotCheck was entering the medical field, my internal marketing team was tasked with creating a new case study using a flagship customer, Medtronic. We met the customer at their location for a 2-day shoot for both a video testimonial and photographic assets. I led art direction, and managed budget + resources.
Biggest lesson learned? Small budgets aren’t a dealbreaker. We used our customers and internal staff for modeling. We partnered with trusted vendors on video and photography. We shot on-location with the customer, for free. All in all, I learned that sometimes a small budget can be just the constraint needed for creative, quality work.
Please note: everything in this shoot was fake; no real humans were actually being operated on :)
Creative & Art Direction, Design Strategy, People & Project Management, Design Operations, Creative Leadership
In-house Marketing and Creative teams (shout out to Dan for managing the project, and Nicole & Shannon for the awesome acting skills)
Special thanks to the customer, Medtronic, for their time and resources in bringing this shoot to life on-site
Videography: Chris Barron & Team
Photography: Friends & Lovers Photography
A clean, modern, stylish set of illustrated app icons for use on iOS; perfect for spooky season, or anytime, if you're into that.
I helped serial entrepreneur DeAndré build his new lifestyle brand, NOCAP, into a reality.
A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.