When Em, Founder of 1-800-PeopleOps, decided to create her own people operations agency, she knew she wanted a brand that was the perfect balance between playful & professional. Over one quarter, I partnered with her to bring this new brand to life.
Thanx had a brand without an identity. Initially founded as a company tailored towards working with small businesses, Thanx needed a brand that reflected their evolution into an enterprise business that attracted enterprise customers. As Brand Design Director, I led the ID refresh, from review, strategy, and creative direction, to design, implementation, and iteration.
Denver Headshot Company had a familiar problem: an exceptional service, but a forgettable brand identity. I partnered with CEO/Founder Jackie to build a professional identity reflecting the brand’s true essence.
An enterprise-grade brand needs an enterprise-grade marketing website. As the first public-facing asset post-brand refresh, I partnered with Thanx’s VP of Marketing to do a complete overhaul of the website.
As someone born & raised in Colorado, I was thrilled to be selected for the 2022 Colfax Avenue Artist Series. Inspired by the theme of “counterculture”, I created an art piece – and subsequent augmented reality experience – that rejected the “sleep when your dead” mentality.
When RHI Group needed a quick but professional updated website, we worked together to launch a new landing page in 1 week's time.
Having helped grow the company from less than 10 people to over 100, I took the GoSpotCheck brand seriously. As Creative Director, I led the brand's final refresh, setting the brand up for success and eventual acquisition.
A lot of people don't love cold marketing. But you know what they do love? Hot sauce. In collaboration with the Thanx marketing team, I led art direction and design for our "Secret Sauce" direct mail campaign.
As Creative Director, I led the environmental branding to help bring this brand new, downtown Denver startup headquarters to life.
As the first user conference post-rebrand for GoSpotCheck, I led the in-house creative team, in collaboration with Studio Mast, to bring year 3 of "Field Days" to life.
I led the creative direction for this high-end video case study for a software startup, GoSpotCheck, featuring medical industry giant, Medtronic.
A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.
I helped serial entrepreneur DeAndré build his new lifestyle brand, NOCAP, into a reality.