Natalie Fetter began her photography business as Simple & Sweet Photography. But it didn’t take long to realize that her brand – or lack thereof – wasn’t own-able and didn’t accurately convey quality, professionalism, or price point. Is Natalie still one of the sweetest photographers you’ll meet? Yes. Is her process still effortless? You betcha. But Natalie came to me for a rebrand & marketing website that better reflected her true business. Say hello to Natalie Fetter Photography.
When Em, Founder of 1-800-PeopleOps, decided to create her own people operations agency, she knew she wanted a brand that was the perfect balance between playful & professional. Over one quarter, I partnered with her to bring this new brand to life.
Thanx had a brand without an identity. Initially founded as a company tailored towards working with small businesses, Thanx needed a brand that reflected their evolution into an enterprise business that attracted enterprise customers. As Brand Design Director, I led the ID refresh, from review, strategy, and creative direction, to design, implementation, and iteration.
Denver Headshot Company had a familiar problem: an exceptional service, but a forgettable brand identity. I partnered with CEO/Founder Jackie to build a professional identity reflecting the brand’s true essence.
An enterprise-grade brand needs an enterprise-grade marketing website. As the first public-facing asset post-brand refresh, I partnered with Thanx’s VP of Marketing to do a complete overhaul of the website.
As someone born & raised in Colorado, I was thrilled to be selected for the 2022 Colfax Avenue Artist Series. Inspired by the theme of “counterculture”, I created an art piece – and subsequent augmented reality experience – that rejected the “sleep when your dead” mentality.
When RHI Group needed a quick but professional updated website, we worked together to launch a new landing page in 1 week's time.
Having helped grow the company from less than 10 people to over 100, I took the GoSpotCheck brand seriously. As Creative Director, I led the brand's final refresh, setting the brand up for success and eventual acquisition.
A lot of people don't love cold marketing. But you know what they do love? Hot sauce. In collaboration with the Thanx marketing team, I led art direction and design for our "Secret Sauce" direct mail campaign.
As Creative Director, I led the environmental branding to help bring this brand new, downtown Denver startup headquarters to life.
As the first user conference post-rebrand for GoSpotCheck, I led the in-house creative team, in collaboration with Studio Mast, to bring year 3 of "Field Days" to life.
I led the creative direction for this high-end video case study for a software startup, GoSpotCheck, featuring medical industry giant, Medtronic.
A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.
I helped serial entrepreneur DeAndré build his new lifestyle brand, NOCAP, into a reality.