A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.
And there's no better way to learn this than by running your own company. So when a good friend of mine came to me with the idea of a location-sharing iOS app for families, and needed help building it, it was an easy yes.
The company – originally called "Kindred" before a name dispute – was Kaylo, a clever phonetic flip of "locate". And our original app was called "Kaylo Care", specifically targeted to families and nannies. The idea was simple: make location-sharing easy and automated for loved ones. No more annoyed texts like "Have you left work yet??".
Since we were appealing to families, and since location-sharing in general is, well, frightening, we needed a brand that was super friendly and buttoned up. We led with a subtle metaphor of plant life representing families. That paired with the startup MVP (minimal viable product aka what's the bare minimum needed to test this idea) approach informed our process. I oversaw the brand, product design, and marketing. My co-founder built the app and ran with the strategic vision.
We ran the business on the side for ~2 years before closing up shop. It's still one of my favorite projects to this day.
Graphic Design, Brand Identity, Art Direction, Illustration
User research, journey mapping, UX design, and UI design for both the app and marketing site
Wordpress marketing website
Thanks to my good friend and co-founder, Danny Pier, for trusting me in brining this vision to life. It's always fun building something, but even better with good friends.
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