Thanx had a brand without an identity. Initially founded as a company tailored towards working with small businesses, Thanx needed a brand that reflected their evolution into an enterprise business that attracted enterprise customers. As Brand Design Director, I led the ID refresh, from review, strategy, and creative direction, to design, implementation, and iteration.
I led our brand refresh process in partnership with our VP of Marketing. Together, and for the first time in the company’s history, we defined and documented “the why” behind the brand (mission, values, guardrails, etc.) to inform an updated identity. I was personally responsible for all design work, spearheading internal and external brand surveys, and brand exploration (e.g. typography updates, creative direction, photography, etc.) This project culminated in the rollout of a new Thanx.com, where I led design and managed the development team through implementation.
Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy, Design Operations, Creative Consulting, UI Design
Implementation, art direction, vendor sourcing, and project management
Thanx Marketing & Leadership Teams
Howard Development & Consulting
When Em, Founder of 1-800-PeopleOps, decided to create her own people operations agency, she knew she wanted a brand that was the perfect balance between playful & professional. Over one quarter, I partnered with her to bring this new brand to life.
Denver Headshot Company had a familiar problem: an exceptional service, but a forgettable brand identity. I partnered with CEO/Founder Jackie to build a professional identity reflecting the brand’s true essence.