An enterprise-grade brand needs an enterprise-grade marketing website. As the first public-facing asset post-brand refresh, I partnered with Thanx’s VP of Marketing to do a complete overhaul of the website.
I led end-to-end project management, creative direction, design, and communications throughout the entirety of this gigantic website overhaul. The site continues to evolve to this day, and the underlying infrastructure that we implemented as a team, enables us – and the brand – to evolve the site whenever we need.
Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy, Design Operations, Creative Consulting, UI Design
Implementation, art direction, vendor sourcing, and project management
Thanx Marketing & Leadership Teams
Howard Development & Consulting
When I inherited it, the Thanx website reflected the older brand: a little unsure of itself with a smaller target audience. The site had also suffered from the commonplace changing-of-the-guard, with marketers & designers changing bits and pieces here and there with no overarching cohesion.
Along with our VP of Marketing, we started from the bottom: brand identity, mission statement, etc., and used those guiding lights to inform the full website overhaul. We conducted interviews, created data benchmarks, set goals, anti-goals, budgets, timelines. Then we executed. The new site hit all of our goals, and up-leveled the Thanx brand dramatically.
Thanx had a brand without an identity. Initially founded as a company tailored towards working with small businesses, Thanx needed a brand that reflected their evolution into an enterprise business that attracted enterprise customers. As Brand Design Director, I led the ID refresh, from review, strategy, and creative direction, to design, implementation, and iteration.
A lot of people don't love cold marketing. But you know what they do love? Hot sauce. In collaboration with the Thanx marketing team, I led art direction and design for our "Secret Sauce" direct mail campaign.