Thanx Secret Sauce

Hot Sauce for a Cool Startup

A lot of people don't love cold marketing. But you know what they do love? Hot sauce. In collaboration with the Thanx marketing team, I led art direction and design for our "Secret Sauce" direct mail campaign.

Photo realistic mockup of 3 hot sauce bottles on a table in a restaurant. Each bottle features a label design from the Thanx "Secret Sauce" marketing campaign.

Introducing Thanx's "Secret Sauce" = data + integration + personalization. And what better way to show that off than with actual hot sauce?

The hardest part of marketing is getting your message in front of the right people. After a number of digital-only campaigns, the internal Thanx marketing team decided it was time to try something new: a spicy new direct mail campaign. We developed hot sauce packages to ship directly to prospects as gifts. The sauces were both delicious and informative. I provided creative direction and brand design for the campaign.

Check out the full Thanx rebrand project here.

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Brand Design

Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy

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Shout out to my marketing partner-in-crime, Jen, who led this full campaign including strategy and copywriting.

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