Every Body Therapy

Rock Solid Guidance for Disordered Eating

Every Body Therapy (EBT) takes a size-inclusive approach to therapy for people struggling with disordered eating. When owner, Dr. Emily Derouin, approached me to create the brand identity and Webflow website, it was important to strike the right notes: approachable & lighthearted while honoring the seriousness of her service.

Physical sign for Every Body Therapy showing the Every Body Therapy symbol, designed by Brennan Gilbert

The final brand identity for Every Body Therapy encompasses a number of key themes:

  • Disordered eating is a journey and what works for one person might not work for another. Everyone is on their own path, and while EBT can’t do the hard work for you, they can guide you to where you need to go.
  • Soft vs Hard – elements throughout the brand counterbalance one another. For example, the symbol itself represents both the literal (hard stones, cairns on a trail) and the metaphorical (soft, human form).
  • Expertise rooted in compassion – Dr. Emily approaches her practice from a place of truly wanting to help all people, especially those traditionally overlooked in the field. The brand color palette has both warmth and coolness to help convey different tones across applications.
"I am so happy I found Brennan to help me build my brand and my website. I had some rough ideas of what I wanted and Brennan not only perfectly captured what I hoped for, he added to it in a way that added to the overall effect. I feel so confident about my brand now and can't wait to share it with people."

– Dr. Emily Derouin, Owner

Launch Website


Creative Strategy

Brand Identity Design

Art Direction


Web Development


Thanks to Dr. Emily Derouin for entrusting me with your vision on such an important cause.

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